(A) About the atelier

Built on
listening.

Juneta is a small skin, brow and makeup atelier on Mott Street. We see fewer clients a day than most studios, on purpose — because good skin work starts with paying attention.

Bright studio space with fluted pedestals displaying skincare
Portrait of founder Juneta Vale in a black knit top against a terracotta wall

(A.1) The founder

One chair, one daylight lamp, and a lot of patience.

Juneta Vale trained as an esthetician in Copenhagen and Seoul, then spent eight years in busy Manhattan spas watching treatments get faster and skin get angrier. In 2016 she opened a single treatment room on Mott Street with one rule: read the skin before you touch it.

Ten years later the atelier has three rooms and nine people, but the rule hasn’t changed. Every visit still begins under a daylight lamp, and every client still leaves with a routine written by hand.

Juneta Vale — Founder & Lead Esthetician

2016

Opened on Mott Street with a single treatment room.

9

Estheticians, brow artists and makeup artists.

4.9

Average rating from 1,200+ verified reviews.

38k

Treatments performed, each one started in daylight.

(A.2) What we believe

Three quiet rules.

01

Read before you treat

Every visit begins under a daylight lamp. We decide what your skin needs today — not what the menu says it should.

02

Less, but better

Fewer products, fewer steps, fewer surprises. A short routine you keep beats a long one you abandon.

03

Leave unhurried

We book generous gaps between clients, so no one is rushed out of the chair — including the person doing your brows.

(A.3) The team

The hands behind the work.

Every member of the team trains with us for three months before seeing a client on their own.

Every member of the team trains with us for three months before seeing a client on their own.

Portrait of founder Juneta Vale in a black knit top

Juneta Vale

Founder & Lead Esthetician

Portrait of senior esthetician Mara Lindqvist smiling in a white T-shirt

Mara Lindqvist

Senior Esthetician

Portrait of brow and lash artist Signe Holm with long blonde hair

Signe Holm

Brow & Lash Artist

Portrait of studio manager Rosa Calderón with short curly hair

Rosa Calderón

Studio Manager

(A.4) The studio — 214 Mott Street

Soft daylight and blind shadows falling across a warm beige wall in the studio
Hands performing a lifting facial massage in a treatment room
Matte blush pump bottle on a pale stone counter

(A.5) Visit

Come and see the room.

Tea is always on. Book a treatment, or start with a 45-minute Skin Consultation.

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